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• Moreover, promoting casinos in the online space is tougher than many other industries; pay-per-click (PPC) costs are high, search engine optimisation (SEO) is hugely competitive and other traditional marketing channels like PR are notoriously difficult to navigate.
• This trend is likely to expand as more people discover the versatility and appeal of virtual casinos.
• When dealing with online casinos and players of online betting and casinos, they are already looking for what many casino sites offer.
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Rather, these positions, of which there are 10 per results page, must be ‘earned’ and judged by search engine algorithms to be ‘worthy’ of the loftiest positions online. Hence, for those companies, marketers and affiliates who do not have initial funding or investment, it is simply not a sustainable business model to market purely via PPC channels. Pay-per-Click (PPC) marketing can, at the best of times prove quite costly for any business.

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